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Privacy notice

The Millie Wright Children’s Charity is committed to protecting your privacy. We protect any personal information you give us.

We are registered with the Information Commissioners Office (ICO) - registration reference ZB566790.

This notice is written in accordance with the Data Protection Act 2018 and the UK General Data Protection Regulation 2018.

If you have any questions about this notice, please contact us in the first instance at or by telephoning 077 1616 2525.

By continuing to use this website you are agreeing to the processing of your personal information in accordance with this privacy notice.

How do we contact our supporters?

By post and telephone - We occasionally contact current supporters and potential supporters who we believe will be interested in our communications. You can opt-out of these at any time.

Email or SMS - We only send messages to supporters who have already contacted us in this way. We will use email to contact potential sponsors on publicly available email addresses.

Under the UK General Data Protection Regulation 2018, the lawful basis we rely on for processing the information is legitimate interest.

What information do we collect?

Personal information is any information that can be used to identify you or information that is about you. Personal information can include your name, date of birth, email address, postal address, telephone number and credit/debit card details.

We collect personal information from you when you ask about our activities, register with us, order products and services from us, make a donation to us, fundraise on our behalf or give us personal information. We may collect the following types of information:

a. Personal data that you provide voluntarily upon our request, such as when you make a donation, sign up for an event or buy from us. Personal data may include your title, first and last names, address, email, phone number and messages.

b. Aggregated data generated by our systems and third parties (Google Analytics) to assess site usage and performance. This type of data and analysis does not track or store any personally identifiable data.

c. Photographs/film of events. Where images feature a particular individual we seek permission to post these in our social media, on our website and for promotional purposes (e.g. to attract grant funding).  Participants at our events who do not want to be photographed/filmed are able to request to be excluded. Details are provided at each event.

How do we use your information?

The personal information that you provide may be used for the following purposes:

a. To give you the information, support, services or products you asked for.

b. To send you communications about our fundraising activities, news, future events and campaigns.

You can let us know if you would prefer not to receive these communications at any time by contacting us at or by telephoning 077 1616 2525.

c. To process credit/debit card transactions or other payments and donations;

d. To provide you with information about other services which we consider may be of interest to you.

We may also use aggregated data we collect to develop the content, performance and usability of our website. We do not use your information for profiling or automated decision making.

How long do we keep your information for?

In line with legislation, we only keep your personal data for as long as necessary for the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. The precise length of time we hold your personal data varies.

We regularly review our retention periods to ensure that we do not keep your data for longer than necessary. Details of retention periods are available by contacting us at or by telephoning 077 1616 2525.

How do we protect your information?

We use appropriate data collection, storage and processing practices and security measures to protect against unauthorised access to your personal information.

Who do we share your information with?

We will not sell your details to any third parties but in certain circumstances we may share your information with companies who are contracted to act and provide services on our behalf. For example, mailing an order to you or providing dietary requirements for an event.

Personal information is sent in a secure encrypted form and are never kept by the company acting on our behalf. We will not share your data with companies who we don’t have a high degree of trust in the secure manner in which they store data.

Our website, provided by Wix, uses a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns where visitors have opted-in by allowing cookies. We do this to find out such things as the number of visitors to the various parts of the site. This information is only processed in a way that does not directly identify anyone.

Where we are required to share your data with third parties, we will always let you know in advance and explain your options.

If you complete a Gift Aid declaration, the data on the Gift Aid form will be shared with HMRC in order for us to reclaim tax.

Where card payments are made to purchase goods, we never store the card number on our database. Our current remote payment service provider is



Our website may include links to other websites, not owned or managed by us. We cannot be held responsible for the privacy of information collected by websites not managed by us.

If you are 16 or under

If you’re aged 16 or under, you must get a parent/guardian’s permission before you provide any personal information on our website.

Accessing and updating your personal information

You can request that we stop holding information about you or change/opt out of any contact preferences by contacting us using the email or telephone details provided at the beginning of this privacy notice.

When we receive your request to stop holding information about you or change your contact preferences, we will process it within 28 days of receipt. We will acknowledge receipt of your request and confirm with you that your request has been completed.

Under data protection law, you have rights including:

Your right of access: You have the right to ask us for copies of your personal information. This is known as a ‘subject access request’. We will provide any information that you are entitled to see as soon as possible and without undue delay. We aim to provide this within 1 month from your identity been verified to us. Should we be unable to respond in this timescale we will contact you to explain why and provide an update.

Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us if you wish to make a request.

We may change our privacy notice from time to time, so please check back periodically.

Complaints about this notice

We hope to be able to resolve any complaints you have about our privacy notice directly with you.

However, if that is not possible, you can contact the Information Commissioners Office (ICO) using the details below.

The ICO is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

The Information Commissioners Office

Wycliffe House

Water Lane




Please see or call: 0303 123 1113

This notice was updated 15 July 2023

The Millie Wright Children’s Charity is a registered charity in England and Wales (1198016).

Our registered office is 11 Nursery Road, York. YO26 6NN.

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